Content is the king of social media and all platforms are in a sort of gold rush to keep the supply of new content running dry. It seems like every day one platform or another announces some new scheme or incentive for content creators to sign up. 


Not to be outdone, Meta has announced several new ways for creators to monetize their content on Instagram and Facebook. Here are the details. All social media platforms have some way to make money, and YouTube may offer the easiest way to make money. These monetization options are updated regularly. So Mark Zuckerberg has revealed some new monetization tools launched by Meta for Instagram and Facebook creators. In addition, Metablog confirmed that the company will not charge subscribers for subscriptions, badges, paid online events, and newsletters for another year until January 1, 2024. New monetization tools on Instagram and Facebook Meta have released five new ways Instagram and Facebook creators can make money.

1. Interoperable subscriptions 

Facebook now allows creators to automatically add their fans on other platforms to subscriber-only Facebook groups. This allows them to accept payments from their fans on other platforms and save time by not having to manually manage individual members of their Facebook groups. Facebook will launch the service with a limited group of partners before expanding. 





2. Facebook stars

Facebook stars are now open to all creators. However, they must have at least 1,000 followers in the last 60 days, be in a country where stars are available, and meet the meta partner monetization and content monetization policies. It will be available on Facebook Live, video on demand and soon it will be available on Facebook roles. 

3. Cash out reels 

The Reels payment program was previously only available to writers by invitation. Facebook now allows US creators to apply to join. However, they must create more than five reels and have a total of 100,000 views in the last 30 days and must meet the meta partner monetization and content monetization policies to be eligible. Facebook also now allows creators to post roles on both Instagram and Facebook and earn money on both platforms. In addition, creators will soon be able to use the "Paid Partnerships with" label for their branded content on Facebook reels. This allows sponsors to convert them into branded content ads. 



4. A marketplace for authors 

Meta followed in the footsteps of TikTok and Snapchat by launching the Instagram Creator Marketplace, which aims to connect creators with suitable brands. Creators can feature brands and topics they care about when creating branded content. Brands can find and work with creators through the Meta Business Suite. “If they find a creator they want to work with, they can send a project detailing the opportunity, including deliverables and compensation offered,” Meta reports. 

5. Digital collections

Instagram started allowing NFT sharing on its platform in May 2022. Now Meta will be able to use this feature for more creators in selected countries and soon also on Facebook (starting with a small group of US creators). Users can share posts on Instagram and Facebook. Instagram Stories will also start hosting NFTs in partnership with SparkAR. Creators have the upper hand In the old days, the content we consumed was determined by a few people at the top of a production company sitting around a table. These days, social media has transferred the power to independent creators who implement and deliver content directly to us, without oversight.